Project Management

Successfully managing a large internal project poses a host of challenges to most organizations. Just creating a process can be daunting. And when it comes to execution, you may have the internal resources to get parts of the job done, but not enough to manage the whole thing, end-to-end. And in the face of competing priorities and the everyday demands of the workplace, deadlines and deliverables can often fall by the wayside.

Skychaser brings a proven methodology to project management. We establish clear processes and metrics to keep everything on schedule and on budget. We provide centralized communication, often in conjunction with our extranet product, to ensure that all teams and team members are kept in the loop. And we have the discipline, focus and experience required to see your project through to a successful conclusion. With Skychaser driving the process, you can attend to your normal responsibilities, with the assurance that your project is in good hands.

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Business Process Analysis and Requirements Gathering

The success of any engagement depends on a true understanding of the organization and its needs and the ability to translate those needs into functional requirements. Communication is critical to that process.

Skychaser's Business Process Analysts are highly skilled communicators, with the ability to engage people at all levels and functions of your organization. We take the time to understand and analyze your business processes and functions. We create documentation that establishes business rules and functional requirements. And we work with you, meeting face-to-face, to review and verify our findings before going forward.

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Information Architecture

Site structure, content and functionality don't identify and organize themselves.

Information Architecture expresses how an application or website interface will accomplish the business and functional requirements set forth at the completion of the Business Process Analysis. Skychaser Information Architects create comprehensive documentation to represent in detail all elements of the proposed user interface as well as intended interaction and behavior.

As the first tangible representation of the planned application or website, this output documentation serves as the basis for refining and iterating the functional, technical, visual and content requirements. In its finalized form, it constitutes the foundation upon which all subsequent project team effort is based.

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Usability Analysis

Ease of use may at first be invisible, but its absence is hazardous to your organizational processes or e-commerce success.

Whether you're evolving an existing application or planning new initiatives, Skychaser Usability Analysts address the relationship between existing or proposed tools and their users. Applying best-practice guidelines and heuristic evaluation, we identify, articulate and recommend actionable and feasible remediation to maximize the effectiveness of the application, reduce end user error rate and improve user efficiency.

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Search Engine Optimization (SEO)

Search engines are the main gateways through which internet traffic flows, and your online presence can be severely penalized if the search engines discount your site's relevance to search terms and phrases that describe your products and services. In other words, relevance from the perspective of the search engines is critical to your online marketing success.

Skychaser SEO Analysts keep up-to-date with the ever-changing criteria by which search engines measure the relevance of your organization's website. We provide a detailed assessment of how well your site performs in online searches and we identify and document specific tactics to improve that performance-addressing your content as well as your code.

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Search Engine Marketing (SEM)

While Search Engine Marketing can be an effective component of an online marketing strategy, it can be extremely costly if not planned, executed, tested and adjusted properly. A comprehensive SEM method includes SEO, paid placement and paid inclusion.

Skychaser SEM Consultants analyze create a customized strategy to increase your search engine presence based upon your organization's industry, market, products, services, budget and the latest keyword search data.

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Technical Audits

Your company’s internal systems represent a huge investment – of dollars, personnel hours and training. When you suspect those systems may have serious deficiencies and you can’t get answers from your current vendor, an external audit may be in order.

Skychaser provides an objective, knowledgeable, detail-oriented technical audit of your existing systems. And with Skychaser’s just-in-time resourcing model, your audit team is staffed with the experts most knowledgeable in your systems and issues. We look at how the system is architected, analyze the source code, check for adherence to common standards and see how it measures up in terms of security, extensibility, scaleability and interoperability. We identify any weaknesses and problems and set you on a course toward a system that meets your expectations.

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Brand Building

To compete and win, you must differentiate yourself from competitors with a distinctive, ownable identity. A brand expression that captures your company’s intrinsic attributes and positions you in the marketplace.

Skychaser works with you to build a brand that capitalizes on your organization’s equities. One that creates compelling user experiences — not only on your web site, but at every point where customers come in contact with your company. A brand that resonates with your audiences, impacts their choices and behaviors and stimulates long-term loyalty.

To discuss how we can help your organization, please contact us by email at get.there@skychaser.com, or call us at 212.791.9797.