CASE STUDY
Brand Building, Content Management, Workflow, Continuing Medical
Education
Client
A national provider of advanced educational programs for primary care
physicians and healthcare professionals.
Challenge
The client's 3-year old Web site presented several major challenges.
The Web site’s utility as an educational tool was constrained
by limited search functions, a lack of personalized content, and an
inability to enable users to save and organize useful information. The
site's lack of interactivity and real-time feedback meant users could
not leverage the larger knowledge base of the community, and administrators
could not incorporate useful improvements on an informed basis. Site
management had become cumbersome and the administrative costs unreasonably
high.
Solution
Deploy a dynamic database-driven application; provide a comprehensive
administrative toolset for the management of content, analytics and
reporting; project manage the transition from static vendor-based maintenance
to in-house administration.
Benefits Summary
1. Simplified Administration
-
Web-enabled site administration, including content
creation, editing, and scheduling
-
Workflow enabled editorial approvals
- Greatly reduced long-term site administration
costs
2. Content Fully Accessible and Reused
-
All content made accessible to editors
from all sites
-
Content restructured to be richly interrelated,
allowing in-context navigation between related content items
-
Users able to easily find what they want
3. Increased Affinity Through Interactivity
-
Users able to interact with the site through
the solicitation of questions, comments, reviews,
and feedback wherever possible
4. Personalization
5. Induced Membership
-
The benefits of membership have been
highlighted
-
The registration process was simplified
-
Membership has increased substantially
6. Improved Reporting
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